Sunday, May 27, 2007

Seth Godin

On Thursday I had the opportunity to hear Seth Godin speak. Seth Godin is a marketing guru. He writes on marketing, spreading ideas, and various other topics. He has been travelling around promoting his new book The Dip.

I really like Seth. I have been an avid reader of his blog for about a year now. I've a few of his books with plans to read the rest. Seth's book tour wasn't like your typical book tour where the author goes to predetermined stores and sits waiting for people to approach him. Seth only went to places where there was demand. Fans in various cities would host pledge drives. Once x number of people pledged to buy The Dip, Seth would come and give a presentation. When you pledged to buy the book, you pledged to buy five copies of the book. One for yourself and four to give away. It really is a brilliant way to promote your book and gain readership.

I like the way Seth thinks and I like reading his thoughts on his blog. The presentation was awesome. Seth is very good at what he does. Normally it costs a lot more to hear Seth speak (and for good reason). This was especially nice since the VP of Marketing at work is a big Seth fan as well and got the company to pay for all of us to go!

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